The two main objectives of the trade show are to promote African made textiles, garments, footwear and fashion accessories to International and African buyers as well as boost intra-regional trade between African countries. The trade show encourages African buyers and manufacturers to do business with each other and capitalise on tariff advantages and shorter distances to market.
In addition to individual participation, Source Africa will again feature National Pavilions from many African Trade & Investment Promotion Agencies.
The Source Africa Trade Expo will bring together industry leaders and decision makers from across Africa, Europe and the United States providing opportunities for buyers, manufacturers, suppliers and service providers to network under one roof.
‘It is clear that Africa sits on the threshold of new opportunities for export diversification and regional integration in these industries. Moreover, there seems to be an agreement that with higher costs in Asia and the saturation of some key sourcing platforms in Asia and elsewhere, Africa has a chance to become a new sourcing destination’,
Steve Lamar, Executive Vice President,
American Apparel and Footwear